Lars Holmquist - Tetra Pak

Felix Reed created this portrait of Lars Holmquist, Executive Vice President for Sustainability and Communication at Tetra Pak. In agreement with his team, the photographic set was arranged inside one of the company’s exhibition spaces, integrating the brand’s products into the environment. Thanks to the set being prepared in advance, the shoot was completed in just a few minutes, resulting in a clean and institutional image perfectly aligned with the corporate context.